Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/03512_Field_PRTE T14.txt

Text File | 1996-04-10 | 683b | 14 lines

Retrieval is not simply a matter of hauling the old
thing back onto stage, holus-bolus. Some
translation or metamorphosis is necessary to
place it into relation to the new ground—as
anyone can testify who has experienced “revivals”
in our culture, whether in fashion or music or any
other forms. The old thing is brought up to date,
as it were. For archaic or tribal man, in acoustic
space, there is no past, no history—always
present. Today we experience a return to that
outlook when technological breakthroughs have
become so massive as to bring one environment
into collision with another, from telephone to
radio to TV to satellite to computer.